If you want to get a new stream of leads and customers, I have good news for you.

Start tapping into the mobile market. The evidence is already obvious – According to Nielson, the reputed market research firm, over half of the U.S. population (50.4 percent) currently owns a smart device.

And Morgan Stanley predicted that by 2014 mobile internet usage will overtake desktop internet.

Now the question is, how would you be able to enter and start marketing in the mobile world? The trick is creating a mobile app. If you’re a business, then you can create a business app for your company. For instance, Starbucks has its own “business app,” which acts an extended marketing channel for its existing brand.

If you’re a marketer, you can create a simple content app where the user gets to consume relevant content through the app. For instance, if you’re marketing in the fitness niche, you can always create an app related to fitness.

To further understand what a content app is, just think of it as a website that has been turned into an app. The way to make money with this app is to pick a niche market and create content about it. The same as you do with internet marketing. For instance, you can create an app about cooking that includes recipes, cooking videos, cooking material reviews, etc. – content.

The best part is: mobile apps are not just about Apple apps. You could be “doubling” your market by simply making your application good for Apple users and Android users as well! Generally, the Apple market is more of a buyer-market and the Android market is more volume-based.

Because the marketplace for both of these platforms are so big, you can easily start getting new app users even if you’re not actively promoting your app. Secondly, advertising in mobile networks is relatively new, thus you can expect your advertising campaign to be very cost-effective.

Getting started making money online with this “new way” – mobile app marketing.