More and more companies are relying on the internet to engage customers and expand their businesses beyond just their physical locations and stores. Mobile apps are a great way to allow your customers to stay in touch, buy your products easily, and so on. This is why it’s so important for businesses (and even individuals) to consider mobile apps beacuse not only are there millions of smart phones being used every day but people accessing the internet with their smart phones is quickly becoming more than those on desktop or laptop computers.

After you have decided on the type of mobile app you’d like to create, it’s time to think about the platform, or platforms, that your app will work best on. The 2 main platforms are iPhone and Android. iPhone apps are very popular but Android apps are a close second. Of course, those aren’t the only 2 mobile phone OS’s as you also have Symbian, Blackberry, Palm Pre and Windows.

Because there are a few platforms out there, it’s vital you do your research to try and determine which platforms your customers use. The more prepared you are as far as demographics, platforms, app processes, etc. the better chance of creating a successful business app.

While mobile app development does require an intial investment, depending on how well you’ve done your research and made your app worthy of downloading on your customers’ phones, the initial investment can repay itself many times over for many years!